D&AD New Blood Brief _ Penguin 
This is also from the D&AD New Blood Brief. Penguin want to use this brief to heighten the reading experience for young people with Penguin. Based on my own research about the target audience (people who have similar age with me), I found that they like to listen to audible book before sleep rather than Ebooks and physical book. Although there are sleep timer in Audible and Apple Book, there is an annoying issue of the sleep timer which is people will fall asleep before or after the timer ends. This issue will lead to people miss the place they just listened. So the idea of the solution is make a sleep timer that can stop the audiobook when this service found     
This service includes a hand band which can and an mobile app
Advertising 1
Advertising 2
Function Explanation
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