D&AD New Blood Brief _ Audible
This brief was a D&AD New Blood brief from Audible. In that brief, Audible want to use this brief to let people register for the 30-day-trail of Audible Service. And the method should be able to gather the community relate to the Audible Community. They also want to use this method to attract people who time-poor and desire to get self-promotion during their leisure time. They are expecting to use these OOH in London Manchester and Edinburg. So I choose to use the bus to gather the people who enjoy audiobooks and encourage them to learn more about the city they live and work in through Audible's service.
